Join SMPS Palmetto and keynote speaker Ron Worth, CEO of SMPS National, for our inaugural Upstate event in South Carolina. This highly entertaining luncheon seminar is designed to teach A/E/C firms and other professional service companies the importance of keeping existing clients satisfied while bringing in new clients to maintain continuity of workflow. Attendees will also learn how to utilize innovative ideas and methodologies that are foreign to most practitioners. 

Key Program Outline:

1. The program starts with a brief overview of a systematic approach that a company can follow for standardizing the importance of client relationships.
   
   
2. Next attendees will learn what other Professional Service Companies are doing to capture new clients and how they can utilize this knowledge to become a catalyst of change within their firm.
   
   
3. Lastly, the session will provide examples of how companies are blending technology and innovative marketing practices to segment and develop profitable niche market opportunities for their futures.

Learning Objectives:

1. Learn how to monitor current and potential client relationships.
   
   
2. Utilize a new set of business skills to enhance current client relationships to ensure repeat business and satisfied clients.
   
   
3. Create new measurement tools to ensure all is progressing as initially planned.
   
   
4. Examine what other successful companies have done to position themselves for consistent new business.

About our Speaker…

Ron Worth is currently the chief executive officer of the Society for Marketing Professional Services (SMPS), a network of 6,000 marketing and business development professionals from architectural, engineering, planning, interior design, construction, and specialty construction firms located throughout the United States and Canada. The Society and its 58 chapters benefit from the support of 3,600 design and building firms, encompassing 80% of the Engineering News-Record Top 500 Design Firms and Top 400 Contractors. SMPS’s mission is to advocate for, educate, and connect leaders in the building industry. SMPS is the only organization dedicated to creating business opportunities in the A/E/C industry.

Worth also served as the Executive Director of the Professional Services Management Association, representing CEOs and CFOs of leading architectural and engineering companies, and the Washington Building Congress.

In October 2010, he was recognized by the Construction Writers Association with its highest honor: The Silver Hard Hat Award. In June 2001, he was 1 of 5 association CEOs selected out of 4,000 as a peak performer by the Greater Washington Society of Association Executives.

Mr. Worth brings more than 25 years of experience in the construction and design industries to his role at SMPS. He was the vice president of marketing for the CECO Corporation, a wholly owned subsidiary of HEICO Industries, a Fortune 500 international construction services company located in Chicago, IL. In this position, he coordinated business development activities, overseeing 27 offices nationwide. This leadership role brought him into contact with the major architects, developers, engineers, contractors, and subcontractors around the country, through an aggressive program of preconstruction services, value engineering, and public relations. His career has exposed him to a range of projects including large commercial, institutional, industrial, retail, senior housing, and multi-family housing. His last major project in Washington, DC, was the Dulles International Airport expansion, while helping to reshape most of the mid-Atlantic skylines.

 A popular presenter, Mr. Worth has conducted in excess of 300 seminars and training classes for 14,000+ professionals across the country on topics from marketing, building industry economics, technology in construction, and preconstruction services, to economical structural design of various building types. He has written many articles for professional trade groups and nonprofit associations and has actively participated on many industry committees, forums, and symposiums for the advancement of the building community. He co-authored the book Building Profits through Marketing in the Building Industry, A/E/C Marketing Fundamentals (McGraw-Hill). His latest book, The Handbook of Sales and Marketing for Design Build Services (BNi), was released in Fall 2010.

Mr. Worth and his two sons reside in Olney, MD. He has a BSAE from Kansas University and an MBA from Bradley University.

Sponsored by:

**Please contact Sam Hayes if you have an interest in sponsoring this month’s program.**

Please register online if you plan to attend.

(Cash or Checks ONLY when paying at the door. Checks  made out to: SMPS Palmetto)

*Price includes lunch.

**Full refunds will only be granted if cancellation is made within 48 hours of the start time. No refunds will be made for no-shows. Email [email protected] for substitution or refund requests.

***The non-member rate is discounted for this luncheon and will increate at a later date.