Humans at the Helm: Guiding AI in Proposal Management


HUMANS AT THE HELM: GUIDING AI IN PROPOSAL MANAGEMENT
Stop me if you have heard this one before: "AI won’t replace proposal managers; it will give them more time to do meaningful work." Yet many proposal managers we know are asking what that means for their careers, their value, and the profession as a whole.
Building on the ideas presented by Jen McGovern and Jeffrey Taub at the 2026 SMPS Northeast Regional Conference, this virtual program, “Humans at the Helm: Guiding AI in Proposal Management," expands the discussion with a deeper exploration of how AI is transforming proposal management—and why human insight and intervention remain at the center of the profession’s future.
Through the lens of responsiveness, quality, strategy, and creativity, attendees will explore how proposal managers can move beyond adapting to AI—and begin shaping what comes next.
This program is also eligible for 1.0 CEUs in Domain 4: Proposals.
Jen McGovern, FSMPS, CPSM | Senior Regional Marketing Manager at VHB

From capture strategy to positioning to proposal messaging, Jen has provided hundreds of hours of training, helping marketers and seller-doers win more work. Jen is a past president (and current Chapter Advisor) of the SMPS Washington, DC, chapter and serves on the Editorial Committee for the SMPS Marketer journal. She achieved her CPSM designation in 2015 and was recognized as a Fellow of the Society in 2025.

Additionally, he is also a past chair of the SMPS National Fellows Committee, co-chairs the SMPS New York Mentoring Program, co-authored MARKENDIUM Domain 2, and is a frequent speaker, moderator, and author on professional marketing in the AEC industry. He was named Vanguard of the Year by SMPS New York in 2025.
PROGRAM SPONSORS
Would your firm like to sponsor this program? Through the generous donations of our sponsors, our chapter is able to continue to provide high quality programs in Charleston, Columbia, and Greenville. Additional program sponsorship opportunities for this program are available. If you would like to become a program sponsor, please contact our Sponsorship Directors. Program sponsorships are $500.
REGISTRATION DETAILS & CANCELLATION POLICY FOR ALL SMPS PROGRAMS
Refunds will only be granted if cancellation is made within 48 hours of the start time and will only be provided in the form of a credit to another program. No refunds will be made for no-shows. Email [email protected] for substitution or refund requests.
SMPS Palmetto reserves the right to use any photograph/video taken at any event sponsored by SMPS, without the expressed written permission of those included within the photograph/video.
Register Now
Tickets
$30.00 SMPS Palmetto Member
$30.00 SMPS Affiliate Member
$55.00 Non-Member
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Humans at the Helm: Guiding AI in Proposal Management
Virtual
Explore how AI is transforming proposal management while highlighting the essential role of human insight, creativity, and strategic thinking. Discover how proposal managers can leverage AI to enhance responsiveness and quality while actively shaping the

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