All Aboard! Developing an Effective Marketing Training Program
PROGRAM
In the A/E/C industry, marketing and technical staff alike find themselves diving straight into marketing efforts, proposals, and interviews, often without much training. That method can be somewhat effective—you learn something new on each project, but this scattershot approach can leave gaps in employees’ knowledge. Studies have shown that employees who are well trained feel more confident and are better able to perform their daily responsibilities.
- Attendees will learn the importance and impact of having a structured training program
- Attendees will understand how to use diverse learning methods to improve information retention
- Attendees will be able to develop a plan for their own training program
ABOUT OUR SPEAKER
Jen McGovern, FSMPS, CPSM | Mid-Atlantic Regional Capture Manager, VHB
Jen McGovern, FSMPS, CPSM, is the Mid-Atlantic Regional Capture Manager for VHB, a 2,200-person engineering, planning, and environmental science firm with 30+ offices along the East Coast. With extensive editing, writing, and marketing experience, she fell into the AEC industry in 2012 and found a passion for proposals and infrastructure projects. From capture strategy to positioning to proposal messaging, Jen has provided hundreds of hours of training , helping marketers and seller-doers win more work. Jen is a past president (and current Chapter Advisor) of the SMPS Washington, DC, chapter and serves on the Editorial Committee for the SMPS Marketer journal. She achieved her CPSM designation in 2015 and was recognized as a Fellow of the Society in 2025.
PROGRAM SPONSORS
Would your firm like to sponsor this program? Through the generous donations of our sponsors, our chapter is able to continue to provide high quality programs in Charleston, Columbia, and Greenville. Additional program sponsorship opportunities for this program are available. If you would like to become a program sponsor, please contact our Sponsorship Directors. Program sponsorships are $500.
REGISTRATION DETAILS & CANCELLATION POLICY FOR ALL SMPS PROGRAMS
Refunds will only be granted if cancellation is made within 48 hours of the start time and will only be provided in the form of a credit to another program. No refunds will be made for no-shows. Email [email protected] for substitution or refund requests.
SMPS Palmetto reserves the right to use any photograph/video taken at any event sponsored by SMPS, without the expressed written permission of those included within the photograph/video.
Tickets
$30.00 SMPS Palmetto Member
$30.00 SMPS Affiliate Member
$55.00 Non-Member
Future Meetings
September Empower Hour
Bar Mash (Charleston), Coffee Underground (Greenville), Indah Coffee (Columbia)
October Empower Hour
Bar Mash (Charleston), Coffee Underground (Greenville), Indah Coffee (Columbia)
November Empower Hour
Bar Mash (Charleston), Coffee Underground (Greenville), Indah Coffee (Columbia)
December Empower Hour
Bar Mash (Charleston), Coffee Underground (Greenville), Indah Coffee (Columbia)
